As the social media director here at Idyllwild Advertising, I know that social media is important. I live, breathe, and eat social media on my phone, desktop in my office and all around me. Too often, doing social media can become a pain and very time consuming. But we all know, deep down inside, that social media is important. And if we are running a business, we know that we have to do it. So we might as well figure out how to do more social media in less time and with less effort.
I have come up with a few techniques that have worked well for me and for my clients, and have been proven to produce twice the amount of social media with only half of the effort. In my mind, and as a social media director, higher output on social media generally produces a greater level of engagement, and ENGAGEMENT is key with your followers.
- Engage your followers.
Now, when I talk about engagement, I don’t mean simply “favorite” a specific tweet, or a “like” on a specific Facebook or Instagram post/photo. I’m talking about responding to specific questions, talking to your followers, really and truly ENGAGING them in conversation on your different social media accounts. The brands that do this and that do it well, have a very loyal following. Any time I have an issue with a product or something I have purchased from a name brand, I immediately go to twitter and post my question and concern. I usually have a response fairly quickly. Practice this and start engaging your followers more and you will see a significant bump in your followers.
2. Collect as you go.
One of the most important features of posting to social media is also the most time-consuming — finding content to post. Vertical Response has found that the single-most time-consuming factor in social media management is “finding & posting content.”
Create a collection system for content.
The system you choose is totally up to you, but let me provide a suggestion. I use Evernote along with the Evernote Chrome extension. In my Evernote folder, I can create a specific folder for things I want to collect and share later.
3. Share it more than once.
Here’s the ultimate hack for less-effort/more-content. Share the same stuff more than once. There’s logic to back up this simple technique. Different people will see your different social media posts, depending on what time you post it. Joe checks his Twitter feed at 8am, but Marie doesn’t check her Twitter feed until her lunch break at 12:30. Joe’s going to see your morning tweet, but maybe not your noon tweet. So why not share the same thing twice? Or why not three times? Or more? Can you get away with this? Absolutely, and there’s nothing cheap about it at all. Garrett Moon discussed how he recycles his posts, and even shows his schedule for doing it.
Moon has had zero complaints, higher interaction, more output, and even the possibility that some of the reshared content could go viral after several takes.
If you share your content more than once, you can get three or four times as much mileage from a single post than you would if you were only to post it once. Obviously, you’d need to jigger it a few times to make it unique each time, but the overall principle is incredibly effort-saving and traffic-increasing.
Increasing your output, engaging your followers, creating a schedule and resharing content, will reduce your time and effort on Social Media.
What ways have you discovered to reduce your social media effort while improving your output?