How are your reviews and recommendations on Facebook? Hopefully mostly positive because now Facebook displays an overall rating based on your reviews at the top of the page. Now is the time to encourage users to leave positive reviews on your page.
Reviews vs. Comments
Reviews and comments are different. A comment on the page does nothing to your rating. If you scroll down to reviews on the right hand side of your timeline, users can give you a rating out of five stars and leave comments explaining their rating. Facebook is also adding a ‘Review” tab at the top of the page in between the “Updated Page Info” and “Like” tabs. This will roll out within the next few months.
How To Get Reviews
Managing reviews on Facebook is an important component of your overall online reputation management. You can encourage clients to leave reviews on your Facebook page by handing out business cards with a QR code linking to your Facebook page. This way, users can quickly get to your page to leave a review. You can also include a link to your Facebook page in your newsletters or follow-up emails to customers. It’s important to encourage users to leave reviews without being over bearing or pushy.
Reviews= Good Ratings
Obviously good reviews result in a higher rating. I have yet to see a page with a 5 star rating. If you see one, share a link in the comments below. One of our clients, Solitude Mountain Resort, is a four star page with tons of great reviews. Customers want to share their positive experiences as much as they want to share the negative, so direct them to your Facebook page.