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Better ROI with segmented email marketing lists

There are several ways to increase revenue via email marketing, but one that I find is not getting enough attention is targeted emails to segmented lists. Sending the same email to your whole list does not work for everyone and if you find that you have a large group of inactive customers now may be the time to start separating your list. Some companies target by basic information such as:

  • Gender
  • Location
  • Interest

Still other companies drill down a little deeper:

  • Purchase history
  • Surveys
  • Links customers have clicked on

If you already have lists that have never been segmented, it is not too late. Send a simple newsletter or email with a questionnaire as well as an incentive and voilà you have the information necessary to sort your list. Bottom line is that if a customer is interested, chances are they will make more purchases.

Target your customers based on their interests and you will most definitely increase your ROI.

-Lori Davis, Office Manager and Accounting

BulkEmailVerifier.com Really Delivers for Email Marketing Campaigns

A while back I wrote a blog post about a new program that allows you to verify bulk email lists for your email marketing campaigns. Now that I have had the chance to use Bulk Email Verifier, I would like to let you know about my experience.

I could not be happier with this web-based program. The secure online program allowed me to validate large email lists without having to download messy software. The best part is they run the validation/check from their servers so you don’t run the risk of having your IP address blacklisted. You simply upload your lists from Excel, Outlook or other program, click a button, and voila, sit back and wait for a validated list. It is that easy to get your list ready for export.

This program was very user friendly and was a lot quicker than I anticipated. I can’t wait to see my email marketing open rates after this!

-Lori Davis, Office Manager and Accounting

Email Address Authentication

One of the most frustrating things in email marketing, is finding out email addresses are invalid. Not only is it time consuming to weed them out, but it will also affect your reporting statistics. I use a site that allows you to verify an email before adding it to your list, it is called VerifyEmailAddress.org. This is a great site and does the job, but can be very time consuming as you can only verify one email address at a time. Not the best option when you have large lists that are always growing.

I am very excited that VerifyEmailAddress.org  has launched BulkEmailVerifier.com. Not only can you check email addresses in bulk, but the best part is that you upload the emails on their site, and avoid having to download the software. The verification is a three step process.

  1. Check to see if the email is in the right format
  2. Pings the domain
  3. Checks to see if the local part of the address is valid to the associated domain

The cost is a very affordable $99 – $389 per month.

For those of you with bulk email lists, this tool may be the answer to your prayers.

-Lori Davis, Office Manager and Accounting

Have Your Heard About CardStar?

I am very excited that a company I know well, Constant Contact has acquired CardStar, a mobile applications provider. What is CardStar? CardStar is a mobile app that allows consumers to consolidate plastic loyalty cards, reward cards and club membership cards on smart phones.

Your wallet will no longer be full of cards from various stores and you can access the app right on your smart phone home screen. Don’t have a smart phone? Get the CardStar card to consolidate your cards and make shopping easier. In addition to your usual shopping rewards, you will receive exclusive deals from local and national merchants for free.

I think this is a great fit for Constant Contact who is primarily known for their Email Marketing and Social Media tools, now enabling them to broaden their reach for customers on the go. I know that I am going to love not having to fish around my wallet for the right card because I will have everything right at my fingertips on my phone. Check it out and let me know how you like CardStar!

-Lori Davis, Office Manager and Accounting