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Double Your Social Media Content

As the social media director here at Idyllwild Advertising, I know that social media is important.  I live, breathe, and eat social media on my phone, desktop in my office and all around me.  Too often, doing social media can become a pain and very time consuming.  But we all know, deep down inside, that social media is important.  And if we are running a business, we know that we have to do it.  So we might as well figure out how to do more social media in less time and with less effort.

I have come up with a few techniques that have worked well for me and for my clients, and have been proven to produce twice the amount of social media with only half of the effort. In my mind, and as a social media director, higher output on social media generally produces a greater level of engagement, and ENGAGEMENT is key with your followers.

  1. Engage your followers.

Now, when I talk about engagement, I don’t mean simply “favorite” a specific tweet, or a “like” on a specific Facebook or Instagram post/photo. I’m talking about responding to specific questions, talking to your followers, really and truly ENGAGING them in conversation on your different social media accounts.  The brands that do this and that do it well, have a very loyal following.  Any time I have an issue with a product or something I have purchased from a name brand, I immediately go to twitter and post my question and concern.  I usually have a response fairly quickly.  Practice this and start engaging your followers more and you will see a significant bump in your followers.

2.  Collect as you go.  

One of the most important features of posting to social media is also the most time-consuming — finding content to post. Vertical Response has found that the single-most time-consuming factor in social media management is “finding & posting content.”


Create a collection system for content.

The system you choose is totally up to you, but let me provide a suggestion. I use Evernote along with the Evernote Chrome extension. In my Evernote folder, I can create a specific folder for things I want to collect and share later.

 3.  Share it more than once.

Here’s the ultimate hack for less-effort/more-content. Share the same stuff more than once. There’s logic to back up this simple technique. Different people will see your different social media posts, depending on what time you post it. Joe checks his Twitter feed at 8am, but Marie doesn’t check her Twitter feed until her lunch break at 12:30. Joe’s going to see your morning tweet, but maybe not your noon tweet. So why not share the same thing twice? Or why not three times? Or more? Can you get away with this? Absolutely, and there’s nothing cheap about it at all. Garrett Moon discussed how he recycles his posts, and even shows his schedule for doing it.


Moon has had zero complaints, higher interaction, more output, and even the possibility that some of the reshared content could go viral after several takes.

If you share your content more than once, you can get three or four times as much mileage from a single post than you would if you were only to post it once. Obviously, you’d need to jigger it a few times to make it unique each time, but the overall principle is incredibly effort-saving and traffic-increasing.


Increasing your output, engaging your followers, creating a schedule and resharing content, will reduce your time and effort on Social Media.

What ways have you discovered to reduce your social media effort while improving your output?


Heartbleed – Few things strike fear in the hearts of computer users like a VIRUS!

Normally security is never an issue for those logging into a site or entering payment information. This is because most consumers are aware that we need to look for the little padlock and https:// on the sites we give personal information.  What does that padlock and https:// mean? When you visit a secure site you will see a lock next to the URL, this means that your communications with the site are encrypted.

When a website wants to let you know that they are reliable and trustworthy, they use SSL (Secure Socket Layer).  A browser connects to a website using SSL, the data that is transferred between the browser and server is encrypted. So all attackers see is data that looks like gibberish. Attackers have found a way around that encryption and the result has been mass panic.

OpenSSL software is built into Apache. Apache is a HTTP server that is used by approximately two-thirds of the world’s websites. Most SSL-encrypted sites are based on this open-source software package.

This Heartbleed bug was added to the OpenSSL software, accidentally. Accident? I will wait until all the facts are out before I decide if I believe that. A security engineer at Google Inc. and researchers at Finnish security company Codenomicon discovered the bug. Essentially this bug allows access to the memory of the server. Once the memory is accessed our usernames, passwords and credit card information are compromised.

The Heartbeat bug was introduced over 2 years ago. Systems that used releases before December 2011 as well as those that did not use OpenSSL are safe and secure.

What Now? How do we protect ourselves? Do not freak out, it is early in the game and the information flooding in will probably change at least a dozen times in the weeks to come.

Review online banking accounts frequently. If you see suspicious activity, call the fraud dept.

Do not change passwords until the website has been patched. If they have not updated, it is pointless.

  1. Use passwords of eight characters or more with mixed types of characters.
  2. Read updates on the virus from trusted news sources.
  3. Stay away from public Wi-Fi
  4. Do use a password manager – LastPass
  5. Download Software Updates when available
  6. Turn off your router’s remote access

Here is a list of larger sites patched so far –

  • Google, YouTube and Gmail
  • Facebook
  • Yahoo, Yahoo Mail, Tumblr, Flickr

Sites you do not need to worry about are –

  • Amazon
  • AOL and Mapquest
  • Bank of America
  • Capital One bank
  • Charles Schwab
  • Chase bank
  • Citibank
  • Fidelity
  • HSBC bank
  • LinkedIn
  • Microsoft, Hotmail and Outlook
  • PayPal
  • PNC bank
  • Scottrade
  • TD Ameritrade
  • Twitter
  • U.S. Bank
  • Vanguard
  • Wells Fargo

Do not change these yet – Unclear

  • American Express
  • Apple, iCloud and iTunes

Bottom line is to just be aware. This is not the first time this has happened (although not on this scale) and it will not be the last. So take a deep breath and remember “This too shall pass.”

Lori Davis, Office Manager and Accounting

Modern Web Browsers, an Introduction

After posting my latest article in February about IE6 overstaying its welcome I was met with feedback from colleagues, as well as some personal realizations… Many people these days are unaware of the benefits and features of modern browsers and the fact that other options even exist beyond what came bundled with their computer.  My goal over the coming weeks is to briefly touch on those topics in hope of enlightening the average internet user to the great alternatives available.

First things first:

What is a web browser?

A web browser, in its simplest form, is a computer program which takes text files from a virtual destination and converts the data into something functional and (hopefully) aesthetically pleasing.  The page you’re looking at now, for example, is nothing more than a bunch of textual code which has been conveniently made legible and visually attractive courtesy of your web browser.

Without getting too technical, think of your TV set, for example.  Those little waves and signals traveling through the air and through cables to your home are virtually useless until you connect them to your TV or a device that can then translate the signal into a useable picture.  Essentially a web browser acts the same, in the sense that it’s a portal to access otherwise unusable data.

What web browsers are available?

Believe it or not, the pool of browsers for you to choose from is surprisingly large.  There are, however, merely a handful that dominate the market – Firefox, Chrome, Safari, Opera, and Internet Explorer (IE).

Firefox is produced by Mozilla, a non-profit organization with a goal of bettering the internet.  Chrome is a product of the web giant Google, Safari a product of Apple (another tech giant).  Opera is somewhat a Norwegian-based equivalent of Firefox, with Internet Explorer being the long-running product of Microsoft.

I’m interested in trying something new.  How much can I expect to pay for these other options?

Nothing.  A key point of browsers is that they are free.

Introductions aside, I’ll be reviewing each of these browsers in more depth later in this educational series, as well as covering a few of the key benefits of modern browsers that you may not be aware of.  Stay tuned!

Overstaying Your Welcome

Yes, Internet Explorer 6 (IE6), I’m talking about you.  In the world of modern internet and technology, IE6 is the virtual gallon of milk that has gone 6 years past its expiration date.  Curdled and foul, it makes you sick just thinking that it hasn’t been thrown out yet.

Similar to rotting dairy products, surfing the web on an outdated browser can be harmful to you; maybe not to your health, but to your online safety and security.  Browser updates are offered to help protect you from security holes that have been discovered in previous versions, as well as make sure you are able to enjoy the latest advances in website technology.  At worst, failing to install those updates can leave you open to a cyber attack (does the term virus ring a bell?), potentially compromising your personal information.  At best, you likely won’t be experiencing the full benefits of the rich content offered by modern websites.

Would you walk around the mall dragging your wallet behind you on a string?  If your answer is no, then do yourself a favor and make sure your browser is up-to-date.  I’ve provided links below to my preferred modern browsers (starting with highest recommendation), designed to keep you safe and provide you the best online experience possible.  Feel free to comment below if you need help finding out which version you’re running or what browser would work best for your needs.

1.  To track the exciting extinction of IE6, visit

2.  To download the latest version of Firefox, my most highly recommended browser, visit the Mozilla website.

3.  For Google Chrome, visit their website.

4.  And if you’re stuck on Internet Explorer, which I don’t recommend, you can at least get the latest version here.