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Double Your Social Media Content

As the social media director here at Idyllwild Advertising, I know that social media is important.  I live, breathe, and eat social media on my phone, desktop in my office and all around me.  Too often, doing social media can become a pain and very time consuming.  But we all know, deep down inside, that social media is important.  And if we are running a business, we know that we have to do it.  So we might as well figure out how to do more social media in less time and with less effort.

I have come up with a few techniques that have worked well for me and for my clients, and have been proven to produce twice the amount of social media with only half of the effort. In my mind, and as a social media director, higher output on social media generally produces a greater level of engagement, and ENGAGEMENT is key with your followers.

  1. Engage your followers.

Now, when I talk about engagement, I don’t mean simply “favorite” a specific tweet, or a “like” on a specific Facebook or Instagram post/photo. I’m talking about responding to specific questions, talking to your followers, really and truly ENGAGING them in conversation on your different social media accounts.  The brands that do this and that do it well, have a very loyal following.  Any time I have an issue with a product or something I have purchased from a name brand, I immediately go to twitter and post my question and concern.  I usually have a response fairly quickly.  Practice this and start engaging your followers more and you will see a significant bump in your followers.

2.  Collect as you go.  

One of the most important features of posting to social media is also the most time-consuming — finding content to post. Vertical Response has found that the single-most time-consuming factor in social media management is “finding & posting content.”

1-finding-social-media-content

Create a collection system for content.

The system you choose is totally up to you, but let me provide a suggestion. I use Evernote along with the Evernote Chrome extension. In my Evernote folder, I can create a specific folder for things I want to collect and share later.

 3.  Share it more than once.

Here’s the ultimate hack for less-effort/more-content. Share the same stuff more than once. There’s logic to back up this simple technique. Different people will see your different social media posts, depending on what time you post it. Joe checks his Twitter feed at 8am, but Marie doesn’t check her Twitter feed until her lunch break at 12:30. Joe’s going to see your morning tweet, but maybe not your noon tweet. So why not share the same thing twice? Or why not three times? Or more? Can you get away with this? Absolutely, and there’s nothing cheap about it at all. Garrett Moon discussed how he recycles his posts, and even shows his schedule for doing it.

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Moon has had zero complaints, higher interaction, more output, and even the possibility that some of the reshared content could go viral after several takes.

If you share your content more than once, you can get three or four times as much mileage from a single post than you would if you were only to post it once. Obviously, you’d need to jigger it a few times to make it unique each time, but the overall principle is incredibly effort-saving and traffic-increasing.

Conclusion

Increasing your output, engaging your followers, creating a schedule and resharing content, will reduce your time and effort on Social Media.

What ways have you discovered to reduce your social media effort while improving your output?

 

6 Ways to Woo your Visitors Through Social Media

One of our many services we provide here at Idyllwild Advertising, is managing our clients Facebook, Twitter and other social media accounts.  Social Media is here to stay folks. More and more traffic is going to be coming to you from these platforms than any form of advertising.  The “Old School” ways of advertising are becoming increasingly more difficult to capture customer leads and sales.  This is where the industry experts like us come in.  Are you ready to catch these leads coming in from your Social Media Campaigns?  Here at Idyllwild Advertising we will make sure you are, and will make sure you understand the ‘Science’ behind posting your content.

When it comes to the content, I am referring to a company blog, a post on Facebook, a tweet on Twitter, a picture on Instagram, or a Pin on Pinterest.  You need to have ‘engaging’ and fresh content that will connect with your followers and also attract new ‘Likes’ and followers.  In today’s online selling world, having a website isn’t enough.  Slapping a website together and offering a few ‘Paid Products’ or services doesn’t ensure that you will make money.  Even if your offering is superb, there is still no guarantee that you will generate any income.

Give the VAST number of sites on the web, you will most certainly have competitors. You need to separate yourself from the crowd and the competition to woo your visitors and win them over.  How are you going to do this?  By coming up with new, fresh, funny and creative content. Then by knowing at what time is the best time to post this content. 

Whether you love it or hate it, social media is here to stay. Some of the most popular sites on the web are social sites, so learn how to use them like a Rock Star! Here are 6 ways to woo your visitors through social media.

  1. Timing is EVERYTHINGGGGG- The best time to tweet is typically at noon and 6 p.m. The best time to share an update on Facebook is usually on Saturdays at noon.  Most employers won’t allow their employees to be on Facebook or Twitter while they are work.  So, the first thing they do when they get off work is jump on Facebook and Twitter Follow this Infographic from KISSmetrics to get the most engagement.
  2. Show your personal side- One thing that we take pride in here at Idyllwild, is our ‘Personal’ touch we like to have with all of our clients.  People and your audience desperately want to get to know you and interact with you.  Even if you have a company, they want to know more about the people BEHIND the company.  Sharing personal images of status updates is a great way to build a relationship with your followers.
  3. Don’t be a bot- The biggest mistake I see people make on their social profiles is that they act like bots. They never respond to messages or comments. To get the most out of your social profiles, engage with your followers and fans.
  4. Focus your efforts- It’s impossible for you to be on ever social site. Pick the ones that matter to you and your visitors the most, and focus your energy on them.
  5. Focus on quality, not quanity- Don’t let your Ego get in the way. It’s not about how many followers or friends you have. It’s about how many engaged followers and friends you have. Focus on building a relevant audience as this will drive you more traffic.
  6. Define your purpose- Through your bio or About section on your social profiles, you can talk about your social goals. Let people know in what way you are going to help them.

With some hard work, you too can woo your visitors and win them over.  You don’t have to be the smartest person in the room to do it. All you have to do is work hard and really care about your visitors.  How else can you woo your visitors and win them over?

New Google My Business Platform

This is a pretty exciting stuff.  Google FINALLY rolled out the new Google My Business platform.  From Internet marketing industry folks like myself, this update has been long speculated and very much appreciated. Several experts have provided excellent coverage already (thanks, DannySullivan and Mike Blumenthal).

Exact Instructions For 100% Completion:

The greatest update for small business owners is the Business Information Progress Bar. Most of us in the Local SEO niche know exactly what to fill out, but the majority of business owners have no idea how to properly optimize their listing.

Google knew that this was a huge point of confusion, so they added the new Progress Bar and included detailed call-outs to help business owners complete their profiles. All you have to do is mouse over the progress bar, and your specific action items are displayed below in the graphic.

             The Google My Business update is the biggest merchant-facing update Google has ever released for local businesses.  It’s the first time we’ve had a single, forward-facing brand business owners in several years, and Google has worked hard to clear up the massive confusion that was felt in the past.

This is a big, huge change.  Google is trying to streamline and make more coherent the process of managing local business data, reviews and social interactions across it’s many sites.  Google calls it “a free and easy way to find and connect with your people, wherever you are” The company says that existing Google Places and Google+ Pages users will be “automatically upgraded to Google My Business.” Google offers FAQs about the new approach and its features, which all seem to have pre-existed. Simplification is the upgrade here. In many ways this is the integrated product suite anticipated by a 2012 Wall Street Journal article asserting that Google was trying to consolidate and simplify several local-SMB marketing products under a single banner.

Here’s a video from Google on the change: Google My Business: A Visual Tour Of Google’s New Tool For Local Businesses & Brands.

Optimize Your Website For Search:

When building a great business website, keep in mind that many potential customers won’t see your work if they can’t find it. Optimizing your website for search should go hand-in-hand with building an effective website.  Our team at Idyllwild Advertising can help you build and optimize your website.  Contact us today at 801-733-8400 for a chance to review your Internet marketing needs.

 

 

 

 

The Ineffectiveness of Link Building and Spamming Blogs

If you are currently placing random links around the internet on irrelevant blog posts in hopes of improving your page rank… STOP. Link building can be an effective component of SEO when executed properly. However, placing random links on irrelevant pages are as ineffective as drinking water when you’re hungry.

A link building campaign consists of creating quality content to share on other pages relevant to your own industry.  Effective link building comes from providing links to other highly related websites that will actually be of value to their visitors. It’s important to understand the difference between positive link building and negative link building. Stay away from link trading hubs and networks. Reciprocal link building on a small scale can be effective when done with relevant partners that will send you traffic.

Spamming blogs with obvious link building attempts only turns up as spam and will most likely be deleted. At the very least, sign your blog comments with your real name, not spammy words. The idea of commenting on a blog is to contribute to the conversation, not to write “nice article” then post as many links as possible.

Once you have made all the necessary tweaks to your website, you need to remember the link building component of SEO. Websites need to develop strategies to acquire back links to their sites. Placing random links in irrelevant websites won’t get you far. If you are not sure how to properly SEO your website and link building has proven ineffective, it’s time to go with a different strategy.

We would love to help you get started on your SEO, contact us today!