Email Address Authentication

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One of the most frustrating things in email marketing, is finding out email addresses are invalid. Not only is it time consuming to weed them out, but it will also affect your reporting statistics. I use a site that allows you to verify an email before adding it to your list, it is called This is a great site and does the job, but can be very time consuming as you can only verify one email address at a time. Not the best option when you have large lists that are always growing.

I am very excited that  has launched Not only can you check email addresses in bulk, but the best part is that you upload the emails on their site, and avoid having to download the software. The verification is a three step process.

  1. Check to see if the email is in the right format
  2. Pings the domain
  3. Checks to see if the local part of the address is valid to the associated domain

The cost is a very affordable $99 – $389 per month.

For those of you with bulk email lists, this tool may be the answer to your prayers.

-Lori Davis, Office Manager and Accounting

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