This might not be the most exciting blog topic, but yes indeed, I am going to write about Google Analytics, so for those of you that are not numbers people I am sorry if you are reading this as it could be very boring…NOT for me though.
Google Analytics launched several new features on the new version of its interface. I am most excited about the flow charts addition. Currently there are two flow charts available (visitor flow chart and goal flow chart) both offer a ton of information about your site. As you can see below, you are now able to see which web pages your web visitors visited after entering your site.
Sample image of a simple goal flow chart
As with most features you can select any number of dimensions and or metrics to filter by. In this image you can see I selected the source and medium for email submission success goal. Instead of just listing the numbers you actually get a good visual representation of these numbers: 2/3 from PPC, and 14/15 provided by Google.
I am excited to delve deeper into these and the other new features that Google has installed to analytics and the Adwords interface. There are too many variables to go into deep detail here, but the changes seem to be extremely versatile and robust that I am sure will be useful to all that take the time to learn.
Darren Davis, Search Marketing Manager