Search Engine Optimization
Idyllwild Advertising offers customized search engine optimization services, which includes website copywriting. While writing new content for your website, we also make sure your website coding is done compliant and holds up to the W3C regulations. We also offer all of our clients FREE website mapping and indexing so that search engines will be able to find you better.
Unfortunately you can't just put up a website and expect the search engines to find it. There are specific parameters engines look for when indexing content. We work to keep you ahead of the game with the ever growing SEO and compliance regulations. We help you find and then carve-out your niche online, focusing on phrases and terms that pay. Following extensive keyword evaluations, we work with you to include relevant meta data and keywords in your content to ensure your website is search engine friendly to get the best organic results possible.
Copywriting
The information you include or choose not to include on your website is very important, in fact, it can make or break your online business. Idyllwild Advertising has skilled people dedicated to providing you with website content from scratch, revising existing content, and insert targeted keywords to make your website more search engine friendly and customer friendly.
Conversion/Design/Compliance Consulting
W3C compliance and accessibility can affect your search engine optimization. The W3C is the World Wide Web Consortium and since 1994 has provided the guidelines by which websites and web pages should be structured and created. Compliance will also help insure that regardless of the browser, resolution, device, etc. that your website will look and function in the same or at least a very similar fashion.
Website Mapping and Indexing
An important part of creating and launching any website is site mapping and indexing. Google, MSN, Yahoo and Ask jointly support the Sitemaps protocol. The basic premise is that some sites have a large number of dynamic pages that are only available through the use of forms and user entries. The sitemap files can be used to indicate to a web crawler how such pages can be found. Having a sitemap lets the four biggest search engines have the updated page information and makes your website visible and relevant.
As part of our service to you, we automatically add your site to our Google Webmasters account, submit a sitemap and follow up with regular monitoring of your crawls.
It's important for consumers to have easy access to essential information and Idyllwild Advertising can help you make sure you have those tools in place to make that happen.
