Idyllwild Advertising took over digital marketing for Solitude Mountain Resort June 1st of 2013
Total Website Traffic Increase for June 1, 2013 – Feb 1, 2015 compared to the same 20 months prior +35.13%
Total Overall Goal Conversion Increase during that time
+ 67.30%
(A goal is defined as; purchase of a pass or made a reservation)
Peak Season Increases:
In Season Traffic Increase Year 1 + 49%
In Season Traffic Increase Year 2 + 47%
Preseason Traffic Increase Year 1 + 38%
Preseason Traffic Increase Year 2 + 72%
Internet Marketing Services Provided to Solitude:
Search Marketing – Google & Bing
Display Marketing
Direct to Site – KSL, Teton Gravity, MaxPoint
Partner Management: SkiUtah, VIsitSaltLake, Utah.com
GDN – Forbes, Weather.com, CNN, Fox, NBC, Etc.
Remarketing Display Advertising
Social Marketing
Video Marketing – Videos Created, New Channel Created, Total New Video Views 196,518
Directory Optimization (Yext, Single Platform, Google+)
Pandora Radio/Display Advertising
Asset Creation / Web Development Services Provided to Solitude
Social – promotions/landing pages/Ads – Started with 14,000 fans, grew to 22,000
Web – Mobile Site, Landing Pages, Validation, Daily Updates
Video – Production, Channel Creation, Distribution
Ads – Display, Text, FB
Branding – Annual Messaging for Print, Outdoor, Display and Web.
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