Michelle Smith
CEO – Lead Strategist
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What's it like to be both fearless and thoughtful? Ask Michelle Smith, one of the first women to build their own Search Engine Marketing agencies.
Michelle created Idyllwild Advertising in 2007 - the year of the very first iPhone - and even then Michelle already had a clear vision for what digital marketing would become and what could be accomplished by the right company, with top talent and a unique business philosophy.
Michelle's success has come from combining digital marketing smarts with a passion for building relationships between brands and their customers. As Idyllwild CEO, Michelle now leads a multi-million dollar Idyllwild agency and a team of content specialists, developers, and programmers recognized for delivering innovative, effective projects to remarkable companies.
What do you need to be a highly successful woman CEO in the digital marketing world and also a mom, an artist, and a gardening fanatic who loves to make jewelry and explore the mountains with her Australian Shepherds? Be fearless and thoughtful.
Michelle Smith Interview
A: If you really care about clients and exceptional performance, if you truly love and “get” marketing then digital promises endless opportunity. That’s the way I saw it when I started Idyllwild in 2007. Still do. At that time digital marketing was basically in its infancy - hard to imagine but that’s the same year the first iPhone was introduced. Now we all live in a digital world. It’s a world that is constantly changing and that has radically transformed marketing. Successfully guiding my clients and keeping them as leaders on this journey is a mixture of learning, teaching, coaching and plain hard work, but so rewarding and so much fun.